A&C stands for Awareness & Consciousness, one’s personal attitude towards life, as well as for Accessories & Clothing.

Awareness & Consciousness was launched by Christiane Gruber in 2005. 

Key elements of her sensuous, soft flowing collections are high-quality materials. All items undergo a handmade process which creates unique items, patterns and colour combinations. As a result each piece is one of a kind.

Since 2010 the label focus on smaller both timeless and seasonless collections including handmade exclusive pieces.

Christiane Gruber studied fashion under Raf Simons, Victor&Rolf and Jean-Charles de Castelbajac at the University of Applied Arts Vienna.
In 2002 she was honoured with the fashion award by Austria’s Federal Ministry for Education, Arts and Culture which got her the opportunity to gain further international experience working for designers like Haider Ackermann and A.F.Vandevorst. 2005 until 2009 she has been presenting her collections during Paris fashion week. In 2007 Awareness & Consicousness received the Ringstrassen award, in 2008 the Vienna Fashion award and in 2009 the international PR award by Unit F. 

All accessories of the first four collections have been created in collaboration with contemporary artist Anneliese Schrenk